LANGUAGE AND THE COVID-19 PANDEMIC IN BOTSWANA

Abstract

This study looks at the importance of language in the context of the COVID-19 pandemic in
Botswana. Using linguistic framing, the study focuses firstly on the frames of interpretation built
by government communication through the discourse on COVID-19. Secondly, the study analyses
how coronavirus-related experiences are labelled in indigenous languages. The results show that
war metaphors are used to frame coronavirus discourses. Furthermore, there is evidence of a
repurposing of existing Setswana terms to cater for novel coronavirus experiences. Taken together,
linguistic framing and the use of repurposing existing familiar words are used to shape the nation’s
understanding of COVID-19, garner public support for the government’s policy stance, educate the
nation, and ensure people’s participation in prevention and containment efforts.